Holiday Hosting
Diageo is inspiring shoppers to use spices and ingredients they already have from their holiday recipes to create delicious and festive cocktails.
Every choice I made had a premium feel in mind. The white marble sets an elevated tone while highlighting every cocktail and ingredient. Photographing from above gives the shopper an idea of what the cocktails will look and taste like, too. I also led this three day photoshoot working with the photographer and food stylist. Together, we created eleven key visuals leading customers to our digital holiday recipe book through a QR code.
Key Visuals
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