Gibson Hummingbird

The goal of this project was to drive customers to Gibson’s website to purchase the Hummingbird. How was I going to connect to these customers on a deeper level, though? I began by listing notable artists who have played the Hummingbird. By listing artists who play different genres, I’m able to target a larger customer base. I ended the headline with, “Add your name to the list.”, which invites the customers to join in on this exclusive community. They, too, can play the iconic guitar these artists played. I end the ad by educating the customer on the quality of the instrument followed by a personal invitation to find their own Hummingbird at Gibson.com.