Gold Peak Tea
I created a campaign to relaunch Coca-Cola’s Gold Peak Tea. They own the emotional space in the iced tea category with the help of their tagline, “The taste that brings you home”. Our goal was to create authentic, emotional moments that resonate with people who prioritize spending time with friends and family. We art directed a photoshoot and designed a campaign that brings this to life in-store. With Gold Peak, people can “Live Real” with their friends - which ultimately makes them feel at home.
Photography
In-Store Marketing
Window Cling
Shelf Talker
Gas Pump Topper
Cooler Cling